Responsibilities

• Configure segments and filters for all retention marketing campaigns in the CRM tool (SAS), covering email, mobile messaging, site personalization, direct mail, and targeted offers.
• Conduct quality assurance checks on mobile campaigns and business rules with team members to ensure accuracy.
• Collaborate with other CRM team members to optimize targeting and execution approaches for campaigns.
• Support in providing campaign response metrics and post-performance insights to marketing strategy partners.
• Coordinate with third-party vendors to manage daily campaign operations status.
• Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems teams.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
• Perform additional responsibilities and participate in creative and technical projects as assigned.

Requirements

• Marketing Campaign Management : Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.
• Collaboration and Optimization : Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.
• Analytical and Reporting Skills : Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.
• Technical Proficiency : Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.
• Communication and Organization : Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.
• Problem-Solving and Initiative : Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.
• Strategic Thinking : Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
• Attention to Detail : Heavy focus on quality assurance with meticulous attention to detail to ensure campaign accuracy and effectiveness.
• Bachelor’s degree or equivalent work experience in a related field; 1-2 years of experience in digital marketing or project management.
• Able to work a flexible schedule based on department and company needs.

Benefits

• Comprehensive health and wellness coverage and a 401(k) match to invest in your future.
• Paid time off and eight paid holidays.
• Grow your career with continuous learning and leadership development.
• Join one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• Access the full menu of benefits offerings here.