Retention Manager

USA (Remote)

Salary Not AvailableSenior Level, Manager7+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Own end-to-end email and SMS campaign strategy across multiple client accounts
  • Develop and maintain content calendars aligned with brand goals, promotions, and seasonal moments
  • Design advanced segmentation strategies based on behavior, lifecycle stage, predictive metrics, and purchase history
  • Manage campaign implementation, partnering closely with design and Account Management teams to ensure timely, on-brand execution
  • Analyze campaign performance and continuously optimize for engagement, revenue, and LTV
  • Architect and optimize Klaviyo automation frameworks, including Trigger logic and event-based flows
  • Adding new flows and sunsetting or combining existing flows where appropriate
  • Advanced lifecycle flows (welcome, browse/cart abandon, post-purchase, replenishment, win-back, VIP, churn prevention)

Requirements

  • 7–10+ years of experience in retention, lifecycle, or CRM marketing (agency experience strongly preferred)
  • Hands-on, expert-level experience with Klaviyo (strategy + execution)
  • Deep understanding of Shopify and the Shopify–Klaviyo app ecosystem
  • Proven success driving LTV growth and reducing churn for eCommerce brands
  • Strong experience with segmentation, behavioral data, and lifecycle mapping
  • Comfortable managing multiple accounts and complex implementations
  • Highly analytical with the ability to balance data, creativity, and strategy

Benefits

  • Medical, dental, and 401(k); remote working; unlimited vacation policy; flexible schedules; a high priority on work/life balance; paid parental leave; Summer Fridays
Sunny Road logo

Sunny Road

Shopify Certified Partner StudioAt Sunny Road, we help ambitious consumer brands grow with intention.We are a Shopify-certified partner studio specializing in branding, design, Shopify migrations, and performance optimization. From creative to code, we bring together strategic storytelling, seamless user experiences, and technology-driven growth to elevate digital commerce.We support brands across three core pillars:Brand – We craft authentic digital identities through strategy, visual design, and user experience that resonate with modern consumers.Build – We design and develop high-performing Shopify and Shopify Plus storefronts. Whether launching from scratch or leading a complex replatform, we prioritize conversion-first development, mobile UX, and clean system integrations.Grow – We deploy data-backed strategies to drive retention and scale revenue, optimizing email, SMS, and customer journeys through Klaviyo, Postscript, Recharge, and more. As partners to leading Shopify tech stack solutions, we build scalable, future-ready ecosystems.A few brands we’ve helped:Joah Brown, MATE the Label, Richer Poorer, Thrive Causemetics, Arrae, Lashify, KOHO Chocolates, The Good Patch, Mommy’s Bliss, Vital Proteins, ALOHA, Olive My Pickle, E’Levate You, Reuzel, BistroMD, GQ Box + Allure, and Alaskan King Crab.Whether you’re rebranding, replatforming, or ready to accelerate growth, we bring a thoughtful, proven approach to every engagement.Serving brands globally Shopify + ecosystem tech partnersBrand-led, performance-drivenVisit us at sunnyroad.co to learn more about our work and schedule a free strategy call.

Founded in 2007
Jacksonville, Florida, USA
154 employees (13 in marketing)

Traffic Signals

Monthly Visitors
4.1K
Traffic Source Mix
Search
33.8%
Direct
44.5%
Referral
7.7%
Social
12%
Paid
1.6%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
9 (6% of company)