Retention & Lifecycle Marketer » If You LOVE UGLY Emails, Keep Reading at Michael Todd Beauty | USA

Michael Todd Beauty

Retention & Lifecycle Marketer » If You LOVE UGLY Emails, Keep Reading

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own retention for two brands, building and managing Klaviyo flows, SMS, and direct mail to drive repeat purchases and higher LTV.

Own and execute retention programs across two brands, from onboarding to reactivation.
Must-have: 3+ years owning retention at DTC brands with 1M+ email subscribers and direct response copy.
Standout: Deep experience with Klaviyo, PostScript, and direct mail, plus measurable LTV improvements.

Job Description

Responsibilities

This role is full ownership of retention across two fast-growing DTC brands.
You'll run email, SMS, and direct mail — writing the copy, building the flows, managing the calendar, and reading the data that tells you what to do next.
You own retention for both brands. That means watching cohort behavior, identifying where LTV breaks down, ideating and testing ways to drive repeat purchases, and running email, SMS, and direct mail as the levers to get there.
You think in systems, manage your own priorities without being told what to do next, and report back with insight rather than status updates.
You report into the Director of Growth Marketing.
Monthly email, SMS, and direct mail calendar across both brands
All campaign and flow copy, written in a direct response style
Klaviyo flows, segmentation, and A/B testing built and managed directly, no agency in the middle
Customer cohort monitoring: tracking repeat purchase rates, spotting drop-off patterns, and flagging at-risk segments before they churn
LTV strategy: building and testing hypotheses to improve purchase frequency and long-term customer value

Requirements

3+ years owning retention at DTC brands, not just executing at agencies
Has owned Email & SMS accounts with 1M+ subscribers end-to-end: flows, campaigns, segmentation, analytics + list growth, segmentation, campaign execution, and compliance.
Can write direct response copy without a copywriter. Non-negotiable.
Has driven measurable LTV improvement, not just list growth. Come with numbers.
Understands cohort analysis, purchase cadence, and repurchase mechanics for physical products
Klaviyo-certified or deeply fluent across flows, segments, A/B testing, and deliverability
Self-directed and organized. You manage your own priorities and don't need hand-holding.
Available during EST business hours, minimum 4-hour daily overlap required
Plus: beauty, wellness, personal care, or women's health vertical experience
Plus: has worked across more than one brand at the same time

Preferred

Plus: beauty, wellness, personal care, or women's health vertical experience
Plus: has worked across more than one brand at the same time
Plus: experience at subscription-heavy brands with recurring revenue retention mechanics

Benefits

Medical, vision & dental
Relocation package available for the right U.S.-based candidate — we're based in Port St. Lucie, FL (Treasure Coast)
Fully remote, Europe-based preferred
Minimum 4 hours/day overlap with US Eastern Time

Michael Todd Beauty

3.8 Glassdoor

Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.

Founded in 2008

Port St Lucie, Florida, USA

40 employees (9 in marketing)

michaeltoddbeauty.com

78% recommend to a friend

100% CEO approval