Responsibilities

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc..
• Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements
• Identify key gaps and improvement opportunities and build the initiative roadmap
• Prioritize goals and initiatives effectively to focus on the most impactful opportunities
• Ensure initiatives and outcomes are aligned with overall company goals and targets
• Develop an impactful Email / SMS strategy including KPIs, goals, and priorities
• Define the end-to-end customer communication strategy (e.g., onboarding, retention, replenishment, up/cross-sell, win back, re-engagement, cart-abandonment, reminders)
• Manage the Email and SMS team to deliver high quality campaign / flow development and execution in Klaviyo
• Define segments and build personalized journeys that deliver incremental performance
• Use data driven insights to improve performance and communicate key insights, results, and priorities effectively to the leadership team

Requirements

• 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
• Proven success managing multi-channel lifecycle programs.
• Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
• Experience with subscription, loyalty, or repeat-purchase business models
• Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
• Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting.
• Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand.
• Ability to operate strategically and tactically in a lean, fast-moving environment.
• Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce.
• People management or team lead experience.

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts