Responsibilities

• Lead the editorial direction, planning, and execution of the Email and SMS channel in collaboration with global HQ and external email and creative agencies — from concept development through implementation.
• Build and manage the editorial calendar for Email and SMS — translating collection launches, campaigns, cultural moments, store activations, and exclusive access into the channel — maintaining a cohesive narrative across every send, the way a publication maintains its voice issue to issue.
• Brief agencies and creative teams with clear intent; review concepts, copy, and design to ensure every communication meets the standard of a luxury brand.
• Oversee lifecycle journeys (welcome, post-purchase, win-back) and evolve them so each touchpoint feels considered, personal, and on-brand.
• Design and build a brand-focused loyalty program for the U.S. and Canada market, developed around access, recognition, and experience.
• Define the membership experience for a luxury customer — early access, private previews, in-store privileges, and community moments — in alignment with the brand\'s global positioning.
• Partner with HQ, retail, and e-commerce teams to launch and operate the program across all customer touchpoints.
• Develop retention initiatives that bridge digital and physical — store events supported by owned-channel communication, in-store experiences that extend into email and SMS, and campaigns that bring our retail spaces into the customer relationship.
• Collaborate with retail teams to ensure the customer experience feels continuous across channels, from inbox to flagship.
• Identify and develop new communication channels and formats — messaging platforms, community engagement, experiential touchpoints — that strengthen the brand\'s direct relationship with customers.

Requirements

• Completed Bachelor\'s degree required
• 3–6 years of experience in editorial, content, or creative marketing roles with a brand-focused sensibility — experience within luxury, fashion, beauty, lifestyle, or media brands strongly preferred.
• Experience running an owned content channel — a newsletter, editorial email program, digital publication, or brand content platform — with responsibility for its voice, calendar, and audience growth.
• Strong editorial sensibility and taste, with a track record of brand-focused email, newsletter, or content work.
• Experience briefing and managing external creative or email marketing agencies, with high standards for output quality.
• Experience building or contributing to loyalty, membership, or community programs.
• Working knowledge of email and retention metrics, with the ability to interpret results and apply them to planning.
• Experience collaborating with global teams or headquarters, and the ability to adapt a global brand voice for a local market.
• Interest in omnichannel customer experiences that connect digital communication with physical retail.
• Familiarity with marketing platforms such as Salesforce Marketing Cloud, Klaviyo, or Attentive is required.

Benefits

• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance