Retail Marketing Strategist

Sartell, MN (Hybrid)

$29/hr – $43/hrMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end Retail marketing campaigns for Magnifi Financial, coordinating with agencies and internal teams to meet Retail objectives and measure impact.

  • Own campaign planning, coordination with agencies, and budget oversight for Retail campaigns.
  • Must-have: Five years of marketing experience or equivalent knowledge.
  • Standout: Cross-functional collaboration across CRM, digital, and compliance for holistic campaigns.

Job Description

Responsibilities

  • Collaborates and builds relationships with key stakeholders to identify and anticipate marketing opportunities for Magnifi and develops advertising and marketing programs that fulfill Retail business objectives.
  • Develops Retail marketing and advertising campaign strategies and assets, including writing the communications brief, developing programs and plans, scheduling and coordinating media, managing the overall budget, coordinating with outside agencies, and maintaining campaign timelines.
  • Responsible for managing and overseeing the work from external vendors partnering on Retail campaigns, including marketing/advertising agencies, printers, and designers, and ensures they are completed on time and within scope.
  • Monitors and evaluates the success of Retail campaigns, and provides a recap of performance, as well as provides recommendations on optimizations or changes for future campaigns.
  • Reviews insights and analysis provided by key stakeholders to ensure they appropriately address the campaign status for the Retail market.
  • Creates content for the Retail area of the organization such as creating ads, writing scripts and other written communication, graphic design, creates videos or other short form content as needed.
  • Provides accurate and reliable reporting information to be used in forecasting, management updates and allocation of resources for the Retail area of Magnifi.
  • Works in conjunction with internal Marketing Customer Relationship Management (CRM) communications group and Digital Marketing Strategist to ensure holistic approach across all marketing channels.
  • Understands media/advertising buying to communicate value as a media solution and develop strategies and goals.
  • Stays abreast of marketing regulatory and compliance requirements. Coordinates compliance approvals with internal and external resources.
  • Works on special projects and other duties as assigned.
  • Actively participates in community relations efforts to contribute to the mission and visibility of Magnifi Financial.

Requirements

  • Bachelor's degree in marketing or a related field, or equivalent experience.
  • Five years of marketing experience; or equivalent knowledge and skills gained from related experience.

Preferred

  • Marketing software platform experience is desired but not required (i.e. Hubspot and Adobe InDesign).
  • Financial industry marketing experience is preferred.

Benefits

  • - Opportunities for Training and Development *
  • - Leadership Development *
  • - Job Level Advancement (ability to move up in your position through training and development) *
  • - Tuition Reimbursement *
  • - 32 Hours Volunteer Paid Time Off *
  • - Paid Time Off – Begins accruing upon date of hire for a total of 4 weeks per year for FT; prorated for PT *
  • - Medical
  • - Dental
  • - Vision
  • - Employer paid Life Insurance/AD&D
  • - Employer paid Disability Insurance
  • - Retirement Plan - Employer match up to 4%, eligible for annual profit sharing *
  • - Paid Parental Leave
  • - Bonus/Incentive Program
  • - Employee Engagement/Health and Wellness Programs *
Magnifi Financial logo

Magnifi Financial

4.2 Glassdoor

Magnifi Financial is a member-owned financial services cooperative headquartered in Melrose, Minnesota. Magnifi offers a full array of financial products and services including consumer checking, savings, loans, mortgages, credit cards, internet and mobile services, retirement and financial planning services as well as business accounts and loans. Magnifi is a top agricultural lending credit union in Minnesota and is an SBA preferred lender. Whether someone is purchasing their first car or first home, we are centered on making dreams come true for our members.A lot has changed from our humble beginnings in our founder’s living room in 1939 starting with 52 members and $499.05 in assets. Magnifi has now grown to more than 85,000 members, over $2.4 billion in assets, over 400 employees, and over 25 branch locations throughout Minnesota. But what hasn’t changed is our focus on the members and communities we serve.Visit mymagnifi.org/careers to learn about current openings. Federally Insured by NCUA. Equal Opportunity Lender. Equal Housing Opportunity. Equal Opportunity Employer.Participation on our LinkedIn page is done at your own risk; therefore, you take personal responsibility for your posts/comments, username, and any information you provide.

Founded in 1939
Melrose, Minnesota, USA
341 employees (10 in marketing)
83% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
58.3K
Monthly Google Ads Budget
$356.2K
Traffic Source Mix
Search
29.5%
Direct
65.2%
Referral
4.1%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
10 (3% of company)

Recent News