Retail Marketing Manager at Wildhorse Resort & Casino | Pendleton, OR | $50K/yr – $90K/yr

Wildhorse Resort & Casino

Retail Marketing Manager

Pendleton, OR (On-site)

$50K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated retail marketing plan for resort outlets, balancing media planning, budget stewardship, in-store promotions, and guest experience to hit traffic, sales, and brand integrity.

Growth/Marketing: Develop and execute retail marketing and merchandising strategies across outlets and online channels.
Media & Partnerships: Research, negotiate, and schedule media objectives with Advertising while maintaining cost discipline.
Retail Operations & Experience: Align product selection, contracts, delivery, and performance with goals and monitor guest service standards.

Job Description

Developing and executing comprehensive marketing and merchandising strategies that drive traffic to non-gaming resort amenities and retail store outlets.
Research, negotiate, and work with Advertising to schedule media objectives.
Conducts cost and budget analysis of retail outlet performance and trends and acts to adjust with retail management as needed to maximize performance and control costs.
Manages advertising campaign development, analysis, and ad testing.
Manages and coordinates the development of In-Store promotional strategies and advertising, including point-of-purchase displays, on-property advertising, on-property signage, and collateral.
Works closely with Retail management and offers guidance to ensure product selection, contracts, delivery, and performance sales are on target with goals.
Works closely with the Marketing team to provide full visibility and integration of retail plans.
Identifies and develops cooperative marketing opportunities.
Assist the Marketing Director in developing marketing plans with clear goals, strategies, schedules, and assignments.
Devise strategies to drive online and e-commerce traffic to the company website and mobile application.

Wildhorse Resort & Casino

At the foot of the Blue Mountains, nestled among the rolling wheat fields of Eastern Oregon, lies a very special getaway. Wildhorse Resort & Casino, owned and operated by the Confederated Tribes of the Umatilla Indian Reservation (CTUIR), is the go-to for entertainment resort destinations. With an 18-hole golf course, beautifully appointed hotel rooms, 1200 slots, 14 table games, five-theatre Cineplex, Family FunPlex with bowling center, arcade and food court, a variety of restaurants, full service RV park and so much more – you’re guaranteed to delight in your visit.Learn about the captivating history and way of life of the Cayuse, Umatilla and Walla Walla Indians by visiting the world class Tamástslikt Cultural Institute. Tour the famous Pendleton Woolen Mills and explore the quaint downtown of Pendleton, or take a long walk up river and discover the peacefulness of nature at rest. Herds of deer, beautiful song birds, the slow circling of hawks; time seems to stand still. All of this restores you for the lively fun and entertainment you’ll find at night.Wildhorse Resort & Casino – it’s exciting, unique, and authentic!Wildhorse Resort & Casino is located five miles east of Pendleton, Oregon, just off Interstate 84, at Exit 216. Three hours east of Portland, west of Boise & south of Spokane.

Founded in 1995

Pendleton, Oregon, USA

386 employees (36 in marketing)

www.wildhorseresort.com