Responsibilities

• Lead all marketing efforts across 18 retail locations, including campaign strategy, creative execution, and performance reporting.
• Develop and test promotional strategies to drive traffic, sales, acquisition, engagement, and loyalty.
• Build, segment, and deploy email campaigns in Klaviyo; manage email list growth and reporting using RetailPro.
• Design and produce retail creative assets including in-store signage, visuals, flyers, wraps, and event materials.
• Coordinate retail events and promotions, including warehouse sales, brand activations, and store grand openings.
• Manage quarterly promotional programs such as Locals Weekends and gift-with-purchase offers.
• Collaborate with Art Directors, Photography, Brand Marketing, and Ecommerce to develop campaign assets and ensure consistent brand messaging.
• Oversee communication of all marketing directives to store teams and district managers; manage promo codes and in-store execution.
• Partner with Mall Marketing teams on co-branded events and promotional efforts.
• Maintain and update web listings for all store locations across Google, Yelp, Facebook, and brand websites.