Retail Marketing Coordinator

Richmond, VA (On-site)

$17/hr – $20/hrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own the local marketing and guest-experience engine for Fleet Feet Richmond by connecting in-store fit expertise with grassroots outreach, events, and community partnerships.

  • In-store guest experience and fit process ownership, guiding customers through the Fleet Feet fitting journey while promoting events and programs.
  • Local marketing and community outreach to attract runners and wellness-minded neighbors through grassroots efforts and partnerships.
  • Grassroots marketing and partnerships: plan events, outreach, and content support to drive store traffic and retention.

Job Description

  • The Outfitter / Marketing Coordinator serves as a customer-facing member of the store team with a primary focus on delivering an exceptional outfitting experience on the sales floor.
  • This role works directly with customers to ensure the proper fit of footwear, apparel, and accessories by utilizing Fleet Feet’s fit process while promoting in-store events, training programs, and other store initiatives.
  • This role supports the store’s local marketing and community outreach efforts by helping connect with both existing customers and new individuals in the surrounding community who are interested in movement, fitness, wellness, and healthy lifestyles.
  • Working closely with store leadership and the Marketing Manager, this position assists in driving traffic into the store, supporting sales goals, and helping acquire and retain customers through grassroots marketing, local partnerships, outreach events, and content support
Fleet Feet Sports Sacramento logo

Fleet Feet Sports Sacramento

Fleet Feet Sports Sacramento is not just a shoe store. It is a starting point for you and your fitness and health goals. We provide many services including our shoe fit process, bra fit process, apparel assistance, nutrition and hydration guidance along with training programs and events. We are a locally owned and operated believe in giving back to those who give so much to us. We are very passionate about our non-profit youth fitness initiative, Project Fit. This program is a free after school running platform that encourages youth fitness. There are currently 20 schools participating in Project Fit and more than 1,500 children benefitting from the program.

Founded in 1976
Sacramento, California, USA
13 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Traffic Source Mix
Search
42.4%
Direct
49.1%
Referral
5.6%
Social
1.5%
Paid
1.1%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
1 (8% of company)
Marketing Roles Posted (Last 30 Days)
1