Responsibilities

• Lead Generation and Pipeline Acceleration Support
• - Support the planning and execution of demand generation programs (BANT qualified programs, webinars, and virtual summits).
• - Coordinate end-to-end logistics for customer events, webinars, and virtual events to actively engage target customers.
• - Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
• - Partner with sales and data/analytics teams to identify high-potential strategic accounts.
• Account-Based Marketing (ABM) Execution
• - Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging, content, and unique offers with defined sales objectives.
• - Deploy multi-channel ABM content (email, digital, webinars, and events) designed to address specific account-level pain points, historically driving deal size uplift.
• CXO Engagement Coordination
• - Collaborate with regional sales leadership to coordinate high-impact CXO engagement events that foster meaningful executive conversations and accelerate pipeline velocity.

Requirements

• Experience: 5+ years of experience in field, channel, demand generation, or campaign marketing (preferably within the cybersecurity or technology industries).
• Campaign Execution: Proven track record of executing quarterly demand generation plans, managing event logistics (virtual and in-person), and running trade shows.
• MarTech Proficiency: Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
• Core Skills: Strong stakeholder management and communication skills; data-driven mindset capable of translating campaign metrics into actionable insights.
• Work Style: Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment.
• Education & Travel: Bachelor’s Degree in a relevant field; ability to travel approximately 25% of the time.