Head of Marketing
Galvanick
USA (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
11 hrs ago
Regional Marketing Manager - Miami, FL
Miami, FL (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 months ago
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Job Summary
Drive strategic marketing and lead generation for Cortland’s multifamily portfolio through cross-functional collaboration and market analysis.
- Analyze submarket trends to develop a strategic marketing and advertising plan driving qualified sales and leads
- Must-have: 5+ years of direct marketing with proven results in increasing sales, lead generation, and revenues
- Standout: Extensive cross-functional collaboration with onsite teams, portfolio leadership, and corporate partners
Job Description
- Analyze submarket trends to develop a strategic marketing and advertising plan driving qualified sales and leads
- Build and establish collaborative partnerships with onsite community teams, portfolio leadership, and corporate teams to nurture Cortland’s culture and mission
- Partner with social media and website teams to assess online presence and brand consistency, recommending enhancements to improve customer experience
- Work with Operations and Investments to develop budget guidance and best practices for marketing, curb appeal, and collateral
- Assist Branding, Design, and Investments teams in maintaining brand identification and marketing collateral
- Ensure consistency between brand and the customer base identified in the business strategy
- Strategically identify and vet partnerships that support the company mission and investment strategy
- Conduct ongoing reviews of advertising, messaging, websites, and collateral for accuracy and relevance
- Research competitive communities, market shifts, and trends that may impact asset value or performance
- Understand and discuss communities in the area, pricing, product, promotion, and customer demographics
- Superb 5+ years of direct marketing with proven results in increasing sales, lead generation, and revenues
- Bachelor’s degree in related field or equivalent progressive experience in marketing
- Excellent customer service and professional communication skills
- Strong verbal and written communication skills
- Self-starter capable of multi-tasking and working independently
- Proficiency in Outlook, Excel, Word, and Real Page product suite
- Must have a valid driver’s license; ability to lift up to 50 pounds and climb stairs
- Ability to travel for community visits monthly or quarterly
Cortland
Cortland® is a product-to-people, multifamily real estate investment, development, and management company that in-sources most of its multifamily development, design, construction, renovation, management, and ownership functions – all with the goal of providing residents excellent, hospitality-driven living experiences. With our pioneering business model, our commitment to placing the resident at the center of our decisions, and our enterprising team, we’re aiming to set a new experience standard for the apartment industry – one community at a time.Our company is now comprised of a team of nearly 2,500 people across the US and the world, from our headquarters in Atlanta, GA to our international development office in London, UK. We’re always interested in new talent joining our mission to create superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.Visit our website at www.cortland.com to learn more about the possibilities we create for our residents, associates, and investors.
Traffic Signals
Monthly Visitors
470.4K
Monthly Google Ads Budget
$182.8K
Traffic Source Mix
Search
51.9%
Direct
36.6%
Referral
9.8%
Social
0.5%
Paid
1.2%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
195 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
