Responsibilities

• Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.
• Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
• Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.
• Designing scalable, repeatable national programs that can be deployed across regions.
• Establishing frameworks, and best practices for regional adoption.
• Partnering with national and regional stakeholders to ensure successful execution and adoption.
• Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.
• Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team)
• Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
• Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
• Proficiency in full Microsoft Office suite, especially with PowerPoint.
• Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.

Preferred

• Experience with HubSpot is a plus.