Regional Marketing Director, North America at HiBob | USA | $191K/yr – $250K/yr

HiBob

Regional Marketing Director, North America

USA (Hybrid)

$191K/yr – $250K/yrManager10+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing and GTM in North America, aligning with global strategy while driving full-funnel growth and revenue accountability through data-driven, cross-functional execution.

Own regional strategy and GTM with strong collaboration to translate global goals into local impact.
Drive brand, demand, ABM, and customer marketing across the funnel with measurable ROI and dashboards.
Partner with sales and peers to hit pipeline targets, improve win rates, and embed customer advocacy into campaigns.

Job Description

Responsibilities

Own and execute the North America marketing strategy, aligned with global goals and regional dynamics.
Serve as a trusted advisor to senior stakeholders, sharing market insights and shaping GTM priorities.
Balance long-term vision with agile, data-driven strategies tied to commercial outcomes.
Build a performance culture, using funnel metrics, ROI, and dashboards to guide decisions.
Drive full-funnel growth across brand, demand gen, ABM, and customer marketing.
Partner with sales to co-own pipeline targets, improve win rates, and ensure revenue accountability.
Champion customer advocacy, embedding insights and success stories into campaigns.
Lead, coach, and grow a high-performing regional marketing team.
Ensure cross-functional alignment with sales, product, CS, RevOps, and finance.
Own regional channels (events, content, PR, digital) to boost brand visibility and pipeline.
Partner with global brand/PR teams to strengthen market influence in North America.
We welcome remote candidates based in the EST time zone. For those in the New York Metro Area, we follow a hybrid model and ask team members to join us in our NYC office 2–3 days per week (Tuesday–Thursday). We truly value the energy and collaboration of in-person time and hope you will too!

Requirements

10+ years in senior B2B SaaS marketing, with proven revenue impact
Expertise in integrated, full-funnel strategies across SMB, mid-market, and enterprise
Strong commercial acumen with deep knowledge of marketing performance metrics
Familiarity with North American GTM landscapes and executive-level buyer personas
Experience influencing senior stakeholders as the regional strategic voice

Benefits

Stock options at a high-growth unicorn startup
100% subsidized medical, dental, and vision coverage for employees
401(k) with a 3% company match effective the month following your start date
Hybrid working model for bobbers in the NY metro area
Work from home allowance to get your home office set up!
Temporary remote work-from-anywhere in the world for up to 2 months after 6 months of employment
Annual Headspace subscription and wellness benefits
Two social impact days per year for volunteering
Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Employee referral program - $2,500 bonus for each successful referral with an additional ambassador bonus
Fun and frequent social events (in-person and virtual)
We love birthdays - take the day off and receive a special gift

HiBob

4.1 Glassdoor

HiBob is on a mission to transform how organizations operate in the modern world of work with its HR platform, "Bob." Leading the way for the future workplace, Bob offers resilient, agile technology that wraps all the complexities of HR processes into a game-changing, user-friendly tool that touches every employee across the business.Since late 2015, trusted and empowered "Bobbers" from around the world have brought their authentic selves to work, inspired to build our exceptional HR systems that will revolutionize the work experience for HR professionals, managers, and employees alike. Agile and adaptable, HiBob innovates through continuous learning loops to produce seismic cultural shifts for companies with dynamic, distributed workforces. Organizations using Bob are able to accelerate hiring, retain the best talent, and elevate employee engagement.

Founded in 2015

New York, New York, USA

2K employees (153 in marketing)

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78% recommend to a friend

94% CEO approval