Regional Director - Western Activation to Impact

New York City, NY (On-site)

$100K/yr – $115K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own regional staffing, performance, and execution of brand activations for the alcohol-beverage accounts in your markets, with a focus on staff development, budgeting, and cross-functional alignment.

  • Operations & People: Lead recruitment, training, coaching, and HR oversight for the regional Specialist team.
  • Brand Execution & Budget: Ensure merchandising standards and POS deployment while managing regional budgets and reporting.
  • Strategic Partnerships & Market Intelligence: Align regional activity with national strategy and surface competitive insights to optimize programs.

Job Description

Responsibilities

  • Recruitment & Training: Support agency’s Project Lead and Recruiter in all efforts associated with interviewing, vetting, and onboarding for A2I Specialists within your region.
  • Performance Management: Manage regional performance against established KPIs, providing consistent coaching and professional development to the Specialist team.
  • HR & Supervision: Oversee team management, including fiduciaries, HR issues, and off-boarding if necessary.
  • Operational Management: Provide leadership and oversight for a team of Specialists, ensuring they effectively manage their assigned universe of priority accounts.
  • Brand Standards: Ensure consistent, high-quality execution of approved merchandising standards, staff education, and visibility programs across all accounts in the region.
  • Resource Deployment: Ensure program resources and Point-of-Sale (POS) materials are deployed effectively and in compliance with Gallo policies.
  • Gallo & Distributor Partnership: Coordinate closely with Strategic Group and Gallo stakeholders to ensure regional activities align with national brand strategy.
  • Strategic Advisement: Analyze and advise High Noon and Lucky One regarding sales and marketing opportunities and "below-the-line" advertising within your markets.
  • Meeting Participation: Participate in integrated meetings, conference calls, and annual planning meetings regarding the brand portfolio.
  • Reporting & Recaps: Provide timely program recap reports, financial snapshots, and annual budget reconciliations to Gallo.

Requirements

  • Experience: Significant experience in a marketing or sales leadership role relevant to Alcohol Beverage, Hospitality, or Agency management
  • Education: Bachelor’s Degree required
  • Compliance: Must be 21 years of age or older and able to obtain any required local or state liquor licenses
  • Travel: Ability to travel significantly within the assigned region (Northern, Eastern, or Western) and a valid driver's license with a safe driving record
  • 3-5 years management experience
  • B.A. or B.S. in Business Administration, Marketing, Public Relations or related field
  • Proficient in Microsoft office products (Word, PowerPoint, Excel, and Outlook)
  • Comprehensive understanding of the alcohol beverage industry including compliance; three tiers; distributor / agency relationship; hospitality; trade engagement
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Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000
New York, New York, USA
141 employees (19 in marketing)

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
17 (12% of company)
Median Career Experience
5 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
5