Regional Director of Marketing

New York, USA (Hybrid)

$120K/yr – $150K/yrSenior Level6+ years expInternship

Posted 4 months ago

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Job Summary

Drive regional marketing for Five Iron Golf across locations to grow bookings and brand reach.

  • Own regional strategy and campaigns from concept to results.
  • Must-have: proven local marketing leadership with multi-unit scope.
  • Standout: strong cross-functional coordination with GMs, corporate, and franchise partners.

Job Description

Responsibilities

  • Own regional marketing strategy across Five Iron locations — from concept to execution to results
  • Build partnerships with hotels, corporate accounts, event planners, and local businesses to drive group bookings and brand love
  • Plan and execute local activations, events, and campaigns that fill the bays and build the brand
  • Work closely with venue GMs and the corporate team to keep things locally sharp and brand-consistent
  • Support franchise partners with marketing guidance and brand-aligned local playbooks
  • Manage budgets, track performance, and turn data into better decisions
  • Serve as the primary point of contact for retail and franchise marketing requests — qualifying, routing, and owning each one through to completion
  • Ensure every inbound request is clearly scoped and aligned with business priorities before it touches the broader Marketing team
  • Evaluate whether needs can be solved with existing assets or templates before spinning up new workstreams
  • Set realistic timelines and project-manage deliverables from first request to final hand-off

Requirements

  • Background - and love for - hospitality, travel & tourism, live events, or experiential consumer brands
  • Proven track record building and executing local marketing strategies that move the needle
  • A natural connector who gets energized by being out in the market
  • 6+ years in marketing, with regional or multi-unit experience preferred
  • Franchise experience? Big plus
  • You know NYC — its neighborhoods, its rhythms, and how to make something feel unmissable here

Preferred

  • Franchise experience? Big plus
  • You know NYC — its neighborhoods, its rhythms, and how to make something feel unmissable here

Benefits

  • Hybrid work model
  • Health, Dental, and Vision insurance*
  • Short-Term Disability*
  • Accident and Critical Illness Insurance*
  • 401(k) *
Five Iron Golf logo

Five Iron Golf

3.2 Glassdoor

Our story begins in early 2015 with Mike Doyle teaching simulator lessons in the back of a men’s clothing store in midtown Manhattan. As the demand for Mike’s lessons grew, Mike and student Jared Solomon started dreaming about an indoor facility where Mike could teach more lessons and golfers could work to improve their game — all while flipping standard golf culture on its head and appealing to everyone.With Mike and Jared clueless as to how to actually execute their grand idea, the final two co-founders, summer camp friends Nora Dunnan and Katherine Solomon (also Jared’s wife) entered the scene. With Nora operating the ship and Katherine navigating through some early legal storms, Five Iron Golf was launched and open for business in mid-2017.Five Iron has quickly re-shaped urban golf culture and has expanded from Manhattan to Chicago, Baltimore, and Philadelphia, growing from Mike’s original lesson crew to a re-imagined, high-tech, inclusive urban golf experience for golfers and non-golfers alike. Five Iron is for everyone.For the serious golfer, Five Iron hosts best-in-class simulators, Trackman lesson studios, access to teaching professionals, practice time, leagues, club storage, showers, top-of-the-line clubs that are free to use during your booking, and in-house club fitting services.For the less-than-serious golfer (and let’s be honest, most of the serious golfers too), Five Iron’s locations offer flexible event spaces, full bar service, fantastic food menus, games like ping pong, shuffleboard, pool, widescreen TVs, regular women’s events, a junior program, and much more.

Founded in 2017
New York, New York, USA
420 employees (29 in marketing)
49% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
220.7K
Monthly Google Ads Budget
$14K
Traffic Source Mix
Search
47.9%
Direct
46%
Referral
4.7%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~422

Marketing Team

Marketing Team Size
20 (5% of company)

Funding

Total Funding
$50M
Last Raise
$20M
Series Unknown, 5 months ago

Funding History

  • Oct 2025
    Series Unknown
  • Mar 2024
    Series Unknown • $20M
  • Nov 2021
    Corporate Round • $30M

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