Responsibilities

• Oversee the full admissions process across multiple sites, ensuring timely follow-up, accurate documentation, and exceptional customer experience.
• Manage inquiries and referrals from hospitals, families, agencies, and community partners.
• Evaluate and optimize regional admissions workflows to meet census or enrollment targets.
• Monitor trends in application volume, conversion rates, and market conditions.
• Develop and execute regional marketing plans aligned with organizational goals.
• Strengthen relationships with referral sources, including healthcare providers, schools, community organizations, and local agencies.
• Represent the organization at events, conferences, and community engagements.
• Ensure consistent brand messaging across all regional marketing materials.
• Lead, mentor, and support admissions and marketing staff across multiple facilities or campuses.
• Foster collaboration between interdisciplinary teams (clinical, administrative, academic, or operational).

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or related field preferred.
• Minimum 2 years of successful experience in admissions and/or marketing leadership, ideally within skilled nursing, long-term care, sub-acute care, or higher education.
• Proven track record of meeting census or enrollment goals.
• Experience managing multi-site teams is strongly preferred.
• Ability to build and maintain strong referral networks.
• Comfortable working independently and traveling within the region.