Responsibilities

• Contribute to the development and implementation of publicity strategies for all Victorinox product categories, as well as Epicurean
• Manage the PR agency for Watches and Travel Gear, owning strategy and execution
• Responsible for influencers and events in the Watch and Travel Gear categories, from concept to execution and ROI
• Develop and follow a multi-channel editorial strategy in partnership with PR agency to ensure both quality and quantity of desired press
• Responsible for direct PR efforts for HoReCa/Foodservice, Slaughter and Corporate business
• Contribute to the identification and implementation of new strategies to adapt to the changing media and influencer landscape
• Influencer research for omni-channel platforms
• Execute PR and influencer reporting for all categories
• Develop seasonal press stories and pitches across the Victorinox portfolio
• Execute briefs and sponsored content for paid media

Requirements

• 5+ public relations experience, PR agency experience preferred
• BA degree in related field
• Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
• Attention to detail and organization; ability to meet deadlines
• Action-oriented, focused on quality output
• Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
• Creative thinker with a positive, entrepreneurial attitude; Flexible and adaptable
• Strong knowledge of Microsoft Office suite and Cision
• Ambassador: Representing Victorinox products and values with passion and integrity