Company overview

The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in central Switzerland and invented the original Swiss Army KnifeTM. Today, Victorinox AG is a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches and travel gear. Victorinox products embody the brand and ensure consumers are best prepared to everyday challenges by offering smart and masterful solutions.The head office of the company is in Ibach-Schwyz, Switzerland.
Schwyz, Schwyz, CHE
1.7K employees (272 in marketing)
59% recommend to a friend
50% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +16.4% year over year

Audience

Monthly website visitors
1.7M
Month over month+10.4%
Quarter over quarter+13.7%
Top sourceSearch (55.2%)
Ad budget per month$33.2K
Average search rank48
Traffic source mix
Search
55.2%
Direct
37.7%
Referral
3.4%
Social
2.3%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

60.4K

12-mo growth

+18.3%

Monthly growth

+3.4%

News

Links