Los Angeles Collective LLC

PUBLIC RELATIONS MANAGER

Los Angeles, CA (On-site)

$100K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive fashion PR strategy, planning, and media coverage for a consumer brand at senior manager level.

  • Own seasonal PR calendar and proactive storytelling for earned media.
  • Must-have: minimum 5 years in fashion PR with top-tier coverage.
  • Standout: influencer partnerships and high-visibility speaking/awards involvement.

Job Description

Responsibilities
  • The Public Relations Manager is responsible for developing the seasonal and yearly PR planning calendar to gain earned media by proactively positioning brand, product, and leadership stories to achieve coverage.
  • Secure strategic press coverage including features, news announcements, brand profiles, and product placement in top national, regional, and online media outlets 
 and affiliates.
  • Communicate and manage external PR and VIP agencies.
  • Cultivate and manage relationships with influencers for product seeding and larger brand partnerships.
  • Develop strategy and drive execution of high-visibility speaking opportunities and awards.
  • Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists.
  • Conceptualize and assist in the execution of special events and activations.
  • Manage monthly and weekly press reporting.
Requirements
  • Minimum 5 years fashion or retail PR experience, in house or agency preferably in a product-oriented, consumer-driven company.
  • Apparel/Fashion or Retail company/brand experience is preferred.
  • Superior knowledge of fashion/consumer media practices, as well as phenomenal track record of garnering top-tier coverage in print and digital media.
  • Deep understanding of fashion and retail trends and market.
  • Experience with event planning and budgets.
  • Experience with managing and mentoring junior staff.
  • Strong writing, communication and presentation skills to effectively articulate ideas to senior leadership.
  • Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
  • High level of interest and proficiency in new media landscape, and experience working with digital influencers.
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude.
  • Physical Requirements: - Able to lift and carry up to 40-50 lbs. - This position requires sitting for long periods of time - Frequent standing.
Preferred
  • Apparel/Fashion or Retail company/brand experience is preferred.