PUBLIC RELATIONS MANAGER at Los Angeles Collective LLC | Los Angeles, CA | $100K/yr – $110K/yr

PUBLIC RELATIONS MANAGER

Los Angeles, CA (On-site)

$100K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 months ago

Drive fashion PR strategy, planning, and media coverage for a consumer brand at senior manager level.

Own seasonal PR calendar and proactive storytelling for earned media.
Must-have: minimum 5 years in fashion PR with top-tier coverage.
Standout: influencer partnerships and high-visibility speaking/awards involvement.

Responsibilities

The Public Relations Manager is responsible for developing the seasonal and yearly PR planning calendar to gain earned media by proactively positioning brand, product, and leadership stories to achieve coverage.
Secure strategic press coverage including features, news announcements, brand profiles, and product placement in top national, regional, and online media outlets   and affiliates.
Communicate and manage external PR and VIP agencies.
Cultivate and manage relationships with influencers for product seeding and larger brand partnerships.
Develop strategy and drive execution of high-visibility speaking opportunities and awards.
Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists.
Conceptualize and assist in the execution of special events and activations.
Manage monthly and weekly press reporting.

Requirements

Minimum 5 years fashion or retail PR experience, in house or agency preferably in a product-oriented, consumer-driven company.
Apparel/Fashion or Retail company/brand experience is preferred.
Superior knowledge of fashion/consumer media practices, as well as phenomenal track record of garnering top-tier coverage in print and digital media.
Deep understanding of fashion and retail trends and market.
Experience with event planning and budgets.
Experience with managing and mentoring junior staff.
Strong writing, communication and presentation skills to effectively articulate ideas to senior leadership.
Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
High level of interest and proficiency in new media landscape, and experience working with digital influencers.
Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude.
Physical Requirements: - Able to lift and carry up to 40-50 lbs. - This position requires sitting for long periods of time - Frequent standing.

Preferred