Responsibilities

• Partner closely with the Director of Public Relations to execute PR initiatives, including media relations, influencer campaigns, and content development.
• Serve as a key PR support across accounts, keeping work moving and ensuring it’s delivered at a high level.
• Lead media relations efforts from idea through placement – developing angles, building lists, and securing meaningful coverage.
• Act as a proactive advocate for our clients, identifying and pursuing opportunities for strategically aligned media coverage.
• Pitch with intention, making sure every outreach is rooted in a strong story, clear value, and the right audience fit.
• Support client messaging workshops, helping gather insights and shape them into clear, compelling messaging frameworks and brand narratives.
• Draft a range of materials including press releases, media advisories, case studies, whitepapers, bylines, and messaging documents.
• Build and maintain targeted media lists, while developing strong relationships with journalists and influencers.
• Support and manage influencer outreach and engagements, including identification, coordination, content review, and tracking performance.
• Support events such as press conferences, tradeshows, grand openings, etc.

Requirements

• 3–5 years of experience in public relations, preferably in an agency environment.
• A proven track record of securing media placements - you know how to pitch, follow up, and close.
• Strong written and verbal communication skills.
• Experience developing messaging and content across formats (press, thought leadership, case studies, etc.)
• An assertive, go-getter mindset with an ability to thrive in a fast-paced, ever-changing environment.
• Experience working across both B2B and B2C brands.
• Strong organizational skills and the ability to manage multiple clients and priorities.
• Experience with media monitoring and reporting tools (i.e. Cision).
• A collaborative mindset.