Public Relations Coordinator

Fort Worth, TX (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Zoo-wide communications by writing, editing, and coordinating media and public materials across internal and external channels.

  • Own writing and editing of newsletters, blog posts, web content, and in-park messaging.
  • Must-have: 1–2 years of communications/Public relations with a bachelor’s degree.
  • Standout: Onsite media support and publicity coordination.

Job Description

Responsibilities

  • Implement and maintain updates to the Zoo’s multiple social media channels, including content ideation, copywriting, scheduling and uploading of content and manage public and private communications
  • Plan and execute written content of bi-monthly publication of Roar
  • Serve as one of the Zoo’s primary writers, creating internal and external communications, marketing collateral and articles, while ensuring consistent and accurate Zoo brand standards and messaging; including but not limited to: Internal/external newsletters Emails Blog posts and web articles In-park graphics, animal IDs and other messaging Ad-hoc writing projects
  • Serve as one of the Zoo’s primary editors, proofing and editing collateral and articles from other departments to ensure consistent and accurate Zoo brand standards and messaging
  • Assist with onsite media
  • Manage media monitoring database and reporting, including monthly print and broadcast coverage reports
  • Update Zoo phone line and search engine bios
  • Assist with the Zoo’s television and radio appearances and all onsite publicity
  • Coordinate Zoo-radio ticket trades
  • Other duties as assigned

Requirements

  • Strong organizational, verbal and written communication skills
  • Ability to prioritize effectively and learn systems quickly to utilize them for research
  • Independent problem-solving skills
  • Detail-oriented personality with the ability to anticipate needs
  • Position has access to sensitive information that demands a level of confidentiality and maturity
  • Proficiency with Microsoft Office products, including Word, Excel and Publisher, as well as basic skills with Power Point
  • Valid driver’s license with acceptable motor vehicle record to maintain Zoo standards of insurability
  • One to two years of experience and a bachelor’s degree from an accredited college or university in the field of public relations, journalism, communications or related field are required

Preferred

  • Proficiency in AP style is a highly preferred

Benefits

  • Medical and Prescription Drug (Employee Coverage 90% Employer Paid, Dependent Coverage 55% Employer Paid)
  • Vision
  • Dental
  • Basic Life AD&D (100% Employer Paid)
  • Short Term Disability (100% Employer Paid)
  • Long Term Disability (100% Employer Paid)
  • Supplemental Life
  • Flexible Spending Account
  • 401k
  • Paid Time Off (Accrual Equivalent to 5 Weeks Per Year)
Fort Worth Zoo logo

Fort Worth Zoo

The mission of the Fort Worth Zoo is to strengthen the bond between humans and the environment by promoting responsible stewardship of wildlife and ensuring diverse, high-quality educational and entertaining family experiences through effective and efficient management of its resources.The nationally acclaimed Fort Worth Zoo has been ranked the #5 zoo in the nation by USA Travel Guide and the No. 1 attraction in the Dallas/Fort Worth Metroplex by Zagat survey. Home to more than 500 animal species and a world-famous reptile collection, the Zoo supports wildlife conservation projects in more than 30 countries around the world. The institution’s focus on education and conservation is second to none, enhancing the lives of more than 1 million visitors a year.

Founded in 1909
Fort Worth, Texas, USA
380 employees (33 in marketing)

Traffic Signals

Monthly Visitors
66.2K
Monthly Google Ads Budget
$3.8K
Traffic Source Mix
Search
64.2%
Direct
30.2%
Referral
4%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~380

Marketing Team

Marketing Team Size
22 (6% of company)
Median Career Experience
12 years
Median Tenure
12.1 years

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