Company overview

The mission of the Fort Worth Zoo is to strengthen the bond between humans and the environment by promoting responsible stewardship of wildlife and ensuring diverse, high-quality educational and entertaining family experiences through effective and efficient management of its resources.The nationally acclaimed Fort Worth Zoo has been ranked the #5 zoo in the nation by USA Travel Guide and the No. 1 attraction in the Dallas/Fort Worth Metroplex by Zagat survey. Home to more than 500 animal species and a world-famous reptile collection, the Zoo supports wildlife conservation projects in more than 30 countries around the world. The institution’s focus on education and conservation is second to none, enhancing the lives of more than 1 million visitors a year.
Founded in 1909
Fort Worth, Texas, USA
380 employees (33 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.6% year over year

Audience

Monthly website visitors
66.2K
Month over month-5.5%
Quarter over quarter-31.1%
Top sourceSearch (64.2%)
Ad budget per month$3.8K
Average search rank54.9
Traffic source mix
Search
64.2%
Direct
30.2%
Referral
4%
Social
0.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

5.6K

12-mo growth

+12.2%

Monthly growth

+2.4%

News

Links