Project Employee, NBA Social Content – YouTube Publishing

Secaucus, NJ (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive YouTube content operations for the NBA channel, including publishing, metadata, and cross-channel publishing support.

  • Own publishing workflow for videos with titles, descriptions, tags, and thumbnails.
  • Must-have: strong YouTube and NBA content knowledge to plan and optimize content.
  • Standout: cross-functional collaboration with Content Creation and Design teams.

Job Description

Responsibilities

  • Assist with managing the NBA’s YouTube channel, which includes:
  • Publish video content by developing copy for titles and descriptions, creating tags, and attaching a video thumbnail for each post
  • Organizing and maintaining the structure of the page by categorizing playlists, updating the header image, and keeping other channel features up to date
  • Working with the Content Creation team to create short and longform video content for the channel
  • Working with the Content Design team to create video thumbnails, as well as using Adobe Photoshop or automated graphics tools to create templated video thumbnails
  • Content planning for Shorts, short form and longform video franchises and Community posts
  • Analyze metrics related to the channel and adjust content plan based on insights
  • Monitor platform and general social media trends to inform design-making on channel
  • Ability to assist with publishing on additional NBA social platforms, when needed

Requirements

  • Strong knowledge of the YouTube platform - understanding of the competitive landscape, way fans consume NBA content on the platform, all features and opportunities on YouTube, platform analytics, and Google and SEO knowledge to improve title and description creation
  • Strong knowledge about the NBA, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings, and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
  • Experience creating basketball content
  • Strong understanding of the NBA’s social voice
  • Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
  • Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
  • Excellent organizational and project management skills
  • Great communication skills and ability execute feedback given
  • Must be a team player who can work collaboratively

Preferred

  • Bachelor's Degree in Communications or related field preferred

Benefits

  • Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
  • Eligibility Note : Not all positions are eligible for these benefits; eligibility may vary by role.
National Basketball Association (NBA) logo

National Basketball Association (NBA)

3.8 Glassdoor

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Founded in 1946
New York, New Mexico, USA
29K employees (1,431 in marketing)
66% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
71.5M
Monthly Google Ads Budget
$247.1K
Traffic Source Mix
Search
41.6%
Direct
54.3%
Referral
3.2%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~28.9K

Marketing Team

Marketing Team Size
1,082 (4% of company)
Median Career Experience
14 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
5

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