Responsibilities

• Partner with the NBA’s Data Science team to interpret and visualize MMM insights, quantifying the impact of paid, owned, and earned media on fan engagement and viewership.
• Design and deliver clear, visually engaging dashboards and presentations that translate performance trends into strategic recommendations for senior stakeholders.
• Support the development of media measurement frameworks, including incrementality testing and attribution modeling.
• Create and manage campaign tracking infrastructure (e.g., UTM links) to ensure accurate performance attribution across channels.
• Contribute to test design and post-campaign analysis to evaluate marketing effectiveness and inform future planning.
• Collaborate with cross-functional teams to ensure insights are actionable and aligned with business goals.

Requirements

• 1–3 years of experience in media analytics, marketing science, or business intelligence role (ideally in a media, sports, or direct-to-consumer environment).
• Hands-on experience with MMM, MTA, or incrementality testing.
• Strong proficiency in SQL and experience working with large, complex datasets.
• Expertise in data visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with marketing and analytics platforms such as DBT, Amplitude, Braze, Kochava, Nielsen, or SimilarWeb.
• Track record of managing/analyzing paid media performance (i.e. Search, social)
• Excellent communication skills with a demonstrated ability to translate data into business insights and influence decision-making.
• Experience with Python or R is a plus.

Benefits

• medical
• short-term disability
• mental health coaching/therapy
• sick time