Responsibilities

• Lead day-to-day content publishing and platform management for @NBAFantasy social channels, with a strong understanding of voice, tone, and audience behavior
• Lead day-to-day content publishing and platform management for NBA’s suite of free-to-play games (NBA Pick’em, etc.)
• Develop and execute platform-specific strategies across Instagram, X, TikTok, and emerging channels, optimizing content for each environment
• Monitor real-time NBA games and trends to create timely, engaging fantasy-focused social content
• Analyze social performance metrics and trends to inform content decisions and improve engagement
• Curate, program, and publish video, photo, statistical, and editorial content across NBA Fantasy & Gaming digital platforms
• Translate fantasy insights, player performance, and storylines into compelling, fan-friendly content
• Support content creation and publishing efforts across NBA.com and the NBA App, ensuring Fantasy & Free-to-play games are represented within broader NBA coverage
• Collaborate with internal teams to align Fantasy and Free-to-Play content with key NBA tentpoles, moments, and initiatives
• Actively participate in content planning for Fantasy & Gaming across social and digital platforms

Requirements

• Deep knowledge of NBA Fantasy, including players, teams, trends, and gameplay strategy
• Deep knowledge of NBA free-to-play games including Pick’em style, trivia, casual and skill-based
• Strong understanding of basketball analytics and how they translate to Fantasy performance
• Proven experience managing and publishing content on behalf of a brand across social media platforms
• Strong understanding of platform best practices (Instagram, X, TikTok, etc.) and audience behaviors
• Ability to interpret social analytics and trends to inform content strategy and optimization
• Experience working within a CMS (WordPress preferred)
• Understanding of the fantasy and free-to-play gaming space with the ability to create engaging, fantasy-driven content experiences
• Ability to turn data, stats, and real-time moments into compelling storytelling
• Strong communication skills, especially in a remote, fast-paced environment

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.