Responsibilities

• Partner with media partnerships and digital ad sales teams to deliver audience insights that inform campaign strategy and client pitches
• Design and execute campaign effectiveness studies to measure impact across key performance indicators (KPIs) – e.g. brand, sales, behavioral lifts
• Translate campaign effectiveness study findings into compelling narratives that demonstrate partner ROI and support renewals and upsells
• Leverage first-party data to identify, profile, and segment high-value audiences based on partner and market needs
• Develop scalable measurement tactics to quantify the value of audience-based targeting and data collaboration for partners
• Collaborate with cross-functional teams including data analytics, data enablement, data platforms & technologies and data science teams to enhance audience segment offerings, data collaboration opportunities and go-to-market strategies
• Present insights to internal stakeholders and external clients with clarity and strategic relevance
• Support go-to-market efforts with data-driven storytelling and audience intelligence
• Stay informed industry trends in audience insights, campaign measurement and data enrichment, collaboration and monetization
• Promote sales cycle acceleration through delivery of timely actionable insights that drive both short-term and long-term partner relationships and maintain competitive edge in market
• Manage measurement vendor relationships and assess new vendor methodologies for applications to expand and innovate partner offerings

Requirements

• Bachelor’s degree in related field required
• 8+ years in commercial and/or consumer insights, marketing analytics, or ad sales research, preferably with digital, broadcast media and/or agency experience
• Strong grasp of media measurement methodologies and applications (brand lift, sales lifts, behavioral lifts, attribution, MMM, etc.)
• Experience working with and mining first-party data (e.g. SQL), syndicated data (e.g. GWI, ComScore, MRI-Simmons, etc.), audience profiling and segmentation tools, social listening tools (e.g. Talkwalker)
• Excellent storytelling skills with the ability to translate data into business impact
• Experience presenting to senior level management and client teams
• Exceptional analytical, quantitative, problem-solving and critical thinking skills
• Ability to successfully navigate cross-functional teams and prioritize across competing needs
• Familiarity with ad sales operations and ad tech platforms (DSPs, DMPs, CDPs)
• Experience in supporting sports sponsorship or media sales teams
• Exceptional analytical, quantitative, problem-solving and critical thinking skills

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
• Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.