Programmatic Ad Ops Analyst

New York City, NY (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end programmatic ad ops workflow, turning data into action to optimize campaign delivery and profitability across DSP/SSP partners.

  • Programmatic Ownership: Set up, optimize, and monitor campaigns across DSP/SSP ecosystems.
  • Performance Drive: Track pacing and budgets while optimizing CTR/ROAS/CPA/CPM/viewability to maximize profitability.
  • Cross-Functional Collaboration: Align with media, creative, and strategy teams to unlock platform capabilities and improve outcomes.

Job Description

Responsibilities

  • As a Programmatic Ad Ops Analyst you will own the setup, optimization, and performance tracking of programmatic campaigns across DSP and SSP partners. You’ll help Big Happy expand our advanced buying capabilities, ensuring campaigns run efficiently, accurately, and profitably.
  • Monitor pacing and budgets to ensure full delivery

Requirements

  • 1–2+ years of hands-on programmatic ad buying experience (DSP or SSP), particularly in Mobile or DOOH
  • Familiarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
  • Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
  • Strong analytical mindset with the ability to interpret data and translate insights into action.
  • Comfortable working in fast-moving environments and managing multiple campaigns at once.

Nice to Have

  • Detail-Oriented: You catch issues before they become problems.
  • Curious & Resourceful: You proactively explore platform capabilities and new opportunities.
  • Clear Communicator: You can explain technical concepts in simple language.
  • Collaborative: You work well across creative, media, and strategy teams.
  • Ownership Mindset: You take responsibility for results and drive improvements.
  • Calm Under Pressure: You can manage pacing, troubleshooting, and deadlines without losing focus.

Benefits

  • Full-time position with a competitive base salary and commissions
  • Access to benefits, including Healthcare, Dental, and Vision
  • Participation in Big Happy’s stock program
  • Paid Parental Leave
  • Unlimited PTO
  • Big Happy-provided laptop
  • Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
  • A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
Big Happy logo

Big Happy

Big Happy is the Ad Tech leader in high-impact mobile ads – by combining cutting-edge creative with unmatched service, deep industry integrations, and a relentless focus on client success, they’re reimagining what mobile advertising should be.

Founded in 2019
New York, New York, USA
113 employees (28 in marketing)

Traffic Signals

Monthly Visitors
29.8K
Traffic Source Mix
Search
32.5%
Direct
44.6%
Referral
5.6%
Social
15.8%
Paid
1.4%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
9 (8% of company)
Median Career Experience
7.5 years
Median Tenure
1.7 years

Funding

Total Funding
$3.8M
Last Raise
$475K
Convertible Note, 4 years ago

Funding History

  • Aug 2022
    Convertible Note • $475K
  • Aug 2022
    Debt Financing • $800K