Program Manager (Digital Marketing)

New York, USA (Hybrid)

$90K/yr – $125K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive client programs and cross-functional delivery in a digital marketing portfolio.

  • Own end-to-end client programs and cross-functional delivery.
  • Must-have: 7+ years in project/account management for digital marketing.
  • Standout: Mentorship and escalation-point responsibility across multiple campaigns.

Job Description

Responsibilities

  • Serve as a primary point of contact for clients, managing expectations, relationships, and communications.
  • Partner with clients and internal teams to define program objectives, campaign strategies, and success metrics for digital marketing projects, including websites, email campaigns, content creation, and social media.
  • Approve project timelines and resources, considering dependencies and team capacity.
  • Build thoughtful and comprehensive user journeys, considering potential campaign expansion with supporting marketing assets.
  • Translate client goals into actionable project plans and oversee delivery across multiple campaigns.
  • Collaborate with creative, digital, and analytics teams to ensure high-quality, results-driven execution.
  • Monitor program performance, analyze outcomes, and present insights and recommendations to clients.
  • Manage budgets and resources across multiple projects and campaigns.
  • Identify opportunities to grow client accounts through new initiatives or expanded services.
  • Assist with scoping and planning new business initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, or related field (Master's preferred)
  • 7+ years of experience in project or account management, with a focus on digital marketing
  • Proven ability to manage client relationships and deliver strategic marketing programs
  • Strong business acumen, with experience in campaign planning, execution, and optimization
  • Ability to understand big-picture outcomes and goals while maintaining high-quality attention to detail
  • Ability to cultivate, manage and grow client relationships
  • Proficiency with digital marketing tools and platforms
  • Proven ability to manage multiple high-priority projects and accounts simultaneously
  • Ability to prioritize tasks and manage workflows across multiple time-zones
  • Excellent communication, presentation, and negotiation skills

Benefits

  • Competitive salary with merit-based opportunities for growth
  • Flexible hybrid work model tailored to your schedule and lifestyle
  • Generous vacation policy, including extended summer and winter breaks
  • Early log-off on Fridays through our Empower Hours program
  • 401(k) plan with employer matching
  • Comprehensive medical, dental, and vision coverage, plus FSA options
  • Paid parental leave benefits
  • Commuter benefits
  • Annual Growth Mindset Stipend for books, events, or learning experiences
  • Monthly technology reimbursement
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Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA
184 employees (40 in marketing)

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity

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