Program Manager, AI Marketing

San Francisco, CA (Hybrid)

$149K/yr – $183K/yrMid Level4+ years expFull time

Posted 12 days ago

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Job Summary

Own the end-to-end AI powered marketing workflow program, from identifying opportunities to adoption and governance, with measurable impact across efficiency, cycle time, and pipeline.

  • Identify and prioritize AI opportunities and build a roadmap with business cases
  • Design, prototype, and ship end-to-end AI powered workflows and agents
  • Drive adoption, enablement, and governance with measurement and change management

Job Description

Responsibilities

  • Identify and prioritize AI opportunities Audit Revenue Marketing workflows to surface high-impact areas where AI and automation can reduce manual work — campaign builds, asset routing, email personalization, QA, reporting — and build a roadmap of initiatives with clear business cases and success criteria.
  • Design, build, and ship Design end-to-end workflows from intake to execution to reporting. Prototype agents and automations using LLM frameworks and low-code platforms, validate them with real users, and own the transition into ongoing operations.
  • Drive adoption and enablement Run training sessions, office hours, and 1:1 enablement so non-technical marketers can confidently use what you build. Document everything — playbooks, SOPs, change logs — so solutions scale beyond you. Lead change management across teams with varying levels of AI familiarity.
  • Measure and optimize Define KPIs for every initiative — hours saved, cycle-time reduction, campaign velocity, error rate, incremental pipeline — and report on them regularly. Partner with Data and RevOps to instrument tracking and surface performance insights.
  • Govern responsibly Work with Security, Legal, and IT to ensure AI use across marketing is compliant, brand-safe, and aligned with data privacy requirements.

Requirements

  • 4–6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS, with direct exposure to GTM systems and data flows (MAP, CRM, analytics, experimentation).
  • Hands-on AI and automation experience: You have designed, built, and deployed AI-powered workflows or agents in a live GTM environment within the last 18 months. This means solutions that ran in production, were used by real teams, and produced measurable results. Project or prototype experience alone does not meet this requirement.
  • Technical proficiency: You are comfortable working independently with LLM frameworks (e.g., Claude API, OpenAI), low-code platforms (e.g., Make, Zapier, n8n), prompt design, and integrating AI tools into existing marketing stacks — without requiring engineering support to prototype. You have sufficient Python proficiency to read, modify, and debug scripts, API calls, and data transformations; you don't need to write production code from scratch, but you are not blocked by code.
  • Deep MAP and CRM fluency: You have worked inside a marketing automation platform (Marketo, HubSpot, or equivalent) and CRM (Salesforce preferred) at a level where you understand data flows, routing logic, and integration dependencies.
  • Proven change management: You have successfully enabled non-technical stakeholders to adopt new tools or workflows. You can speak to specific situations where you drove adoption across teams with different learning curves and levels of resistance.
  • Strong communication: You can translate complex technical concepts into clear, outcome-oriented language for both executive and practitioner audiences. You can also translate vague marketing pain points into precise workflow specifications.
  • Program management: You have a track record of scoping, prioritizing, and delivering complex cross-functional initiatives with clear milestones, owners, and outcomes.

Preferred

  • Experience with agentic orchestration platforms or AI-native marketing tools
  • Direct experience running campaigns across email, paid, events, and web
  • Background in cybersecurity, GRC, or adjacent enterprise B2B categories
  • Experience in a high-growth SaaS environment where AI and automation were central to GTM execution

Benefits

  • Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
  • Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
  • Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
  • Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
  • Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
  • Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.
Touring Capital logo

Touring Capital

We’re a venture capital firm investing in AI-powered B2B software companies at the early growth stages across the world.Our team has worked together for over a decade, building and leading premier venture firms. We’re not just investors, but partners to entrepreneurs. With us, you’re tapping into decades of global experience spanning market cycles as technology investors and operators, a powerful network, and a deliberate approach to value creation.See more about us @ www.touringcapital.com

Founded in 2023
San Francisco, California, USA
12 employees

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Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$330M
Last Raise
$330M

Funding History

  • Sep 2025
    Fund 1 • $330M

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