Responsibilities

• Own the product vision, backlog, prioritization logic, and expected value of Marketing Category & Insights products.
• Prioritize features, defects, enablers, and enhancements based on business value, risk, dependencies, compliance needs, and delivery capacity.
• Ensure user stories, epics, and acceptance criteria are sufficiently clear to enable efficient and high-quality squad delivery.
• Lead product discovery and delivery in an iterative and adaptive manner, ensuring the squad remains focused on the most valuable outcomes.
• Validate that releases meet expected business outcomes and support rollout/adoption after deployment.
• Define and maintain the roadmap for the domain, aligning product evolution with business priorities, compliance requirements, and technical dependencies.
• Translate strategic goals into phased product increments, MVPs, enhancements, and foundational enablers.
• Evaluate solution options with the squad and partners, balancing reuse, scalability, speed-to-value, and sustainability.
• Ensure that product design integrates process, tagging, measurement, reporting, dashboard, privacy, and adoption considerations.
• Act as the primary product counterpart for Marketing, eCommerce, Media, Consumer Care, Privacy/Legal, Data, and IT stakeholders.

Requirements

• Proven experience as a Product Owner, Product Manager, or similar role in digital analytics, martech, data, or digital product environments.
• Strong mastery of agile product delivery, backlog ownership, prioritization, and user story governance.
• Strong understanding of Google Analytics 4 and digital measurement frameworks, including events, funnels, attribution considerations, and KPI design.
• Strong familiarity with Google Tag Manager and/or Tag Commander / Commanders Act to define tagging strategies, taxonomy governance, and scalable implementation models.
• Experience translating reporting needs into dashboard requirements using Power BI or equivalent tools such as Looker Studio or Tableau.
• Understanding of Adobe Experience Manager (AEM) and Adobe Digital Asset Manager (DAM) as relevant platforms influencing content structure, measurement, and digital experience orchestration.
• Familiarity with Salsify or other product information environments affecting eCommerce experience and performance analytics.
• Strong command of Jira, Confluence, and other product documentation and roadmap tools.
• Strong knowledge of digital marketing analytics, campaign measurement, website behavior analysis, tagging governance, and insight generation.
• Good understanding of SEO-related metrics, discoverability performance, and traffic quality analysis.

Preferred

• Spanish is highly preferred/required depending on the market scope.
• Portuguese is a plus.

Benefits

• Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, Paid Parental Bonding Leave, and other benefit plan options.