Product Marketing Specialist at Weekday AI | Needham, MA | ₹14000K/yr – ₹17000K/yr

Product Marketing Specialist

Needham, MA (On-site)

₹14000K/yr – ₹17000K/yrMid Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own an end-to-end GTM engine for a SaaS business with clear ownership of signups, activations, and revenue, while building a scalable channel mix and content machine.

Channel ownership across organic search, content, email, outbound, and earned media.
Content engine producing blogs, pages, case studies, and SEO assets.
Measurement and automation: funnels, attribution, CRM, and AI-assisted optimization.

Job Description

Own and execute the end-to-end go-to-market strategy focused on driving qualified signups, free trial activations, and revenue growth.
Build and scale distribution channels including organic search, content marketing, email campaigns, outbound initiatives, and earned media programs.
Develop and manage a high-performance content engine producing blogs, landing pages, case studies, product comparisons, thought leadership content, and SEO-focused assets.
Create compelling product marketing materials including positioning frameworks, messaging, customer success stories, competitive analysis, launch campaigns, and sales enablement content.
Define and communicate product value propositions that resonate with target buyers and differentiate the product in competitive markets.
Build, measure, and optimize conversion funnels across landing pages, lead capture journeys, onboarding flows, and trial-to-paid conversion paths.
Implement marketing automation workflows, lead nurturing sequences, and customer engagement programs to improve acquisition efficiency.
Establish CRM processes, lead scoring models, attribution tracking, campaign measurement frameworks, and reporting dashboards.
Analyze marketing performance data and continuously improve campaigns based on measurable outcomes and business impact.
Collaborate closely with product, sales, and leadership teams to align growth initiatives with company objectives.