Product Marketing Specialist

Conshohocken, PA (Hybrid)

$71K/yr – $82K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the research and evidence engine for product marketing, turning voice-of-customer work, competitive intel, case studies, and product data into go-to-market inputs and messaging.

  • Own compiler and upkeep of competitive battlecards and market insights for Segment Management.
  • Coordinate case studies, testimonials, and proof points to support launches and sales enablement.
  • Collaborate across teams to gather product performance data and deliver structured inputs for GTM workstreams.

Job Description

Responsibilities

  • Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
  • Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
  • Own ongoing tracking of competitors, market trends, and positioning updates
  • Maintain and update competitive battlecards and internal resources
  • Own coordination of case study development, including outreach, scheduling, and approvals
  • Support drafting and production of case studies, testimonials, and customer stories
  • Own and maintain a centralized library of proof points, data, and customer evidence
  • Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
  • Support product launches by gathering inputs, research, and proof and contributing to messaging development
  • Assist in developing and updating marketing materials and supporting sales enablement

Requirements

  • 3+ years in Product Marketing, Marketing, Research, or related role
  • Experience supporting research, content, or case study development
  • Strong organizational and project management skills
  • Ability to gather and structure information from multiple sources
  • Familiarity with competitive research or market analysis
  • Basic understanding of B2B marketing and go-to-market concepts
  • Comfortable working with data and supporting analysis
  • Strong communicator and cross-functional collaborator
  • Detail-oriented and able to manage multiple priorities

Preferred

  • FinTech or payments experience is a plus

Benefits

  • Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, unlimited PTO, work from anywhere, generous parental leave, and more!
Onbe logo

Onbe

3.8 Glassdoor

Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients. We are the category leader in business to individual disbursements. Our technology platform powers a set of turnkey managed disbursement solutions that let clients outsource their entire B2C disbursement operation, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house, and delivering a customer experience that’s instant, convenient and simple.

Founded in 1996
Chicago, Illinois, USA
348 employees (10 in marketing)
74% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
31.1K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
32.7%
Direct
52.6%
Referral
7.8%
Social
5.2%
Paid
1.5%

Headcount Trend

Current headcount: ~348

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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