Product Marketing Specialist

Needham, MA (On-site)

₹14000K/yr – ₹17000K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own a end-to-end GTM engine for SaaS growth, from signup through revenue, with a focus on activation, conversion, and cross-functional alignment.

Growth ownership: end-to-end GTM from signups and trials to revenue, across product, sales, and marketing.
Channel and content engine: build SEO, content, email, outbound, and earned media programs.
Measurement and optimization: funnel analysis, attribution, dashboards, and AI-assisted experimentation.

Job Description

Responsibilities

Own and execute the end-to-end go-to-market strategy focused on driving qualified signups, free trial activations, and revenue growth
Build and scale distribution channels including organic search, content marketing, email campaigns, outbound initiatives, and earned media programs
Develop and manage a high-performance content engine producing blogs, landing pages, case studies, product comparisons, thought leadership content, and SEO-focused assets
Create compelling product marketing materials including positioning frameworks, messaging, customer success stories, competitive analysis, launch campaigns, and sales enablement content
Define and communicate product value propositions that resonate with target buyers and differentiate the product in competitive markets
Build, measure, and optimize conversion funnels across landing pages, lead capture journeys, onboarding flows, and trial-to-paid conversion paths
Implement marketing automation workflows, lead nurturing sequences, and customer engagement programs to improve acquisition efficiency
Establish CRM processes, lead scoring models, attribution tracking, campaign measurement frameworks, and reporting dashboards
Analyze marketing performance data and continuously improve campaigns based on measurable outcomes and business impact
Collaborate closely with product, sales, and leadership teams to align growth initiatives with company objectives
Leverage AI-powered tools and automation platforms to accelerate content creation, experimentation, analytics, and operational efficiency

Requirements

Experience: 3+ yrs
Experience in SaaS environments
Strong experience in Product Marketing, Growth Marketing, Go-to-Market Strategy, or Demand Generation roles within SaaS environments
Proven ability to build marketing programs, distribution channels, or growth engines from scratch
Deep understanding of positioning, messaging, customer journeys, and buyer psychology
Experience driving measurable business outcomes through acquisition, activation, conversion, and revenue-focused marketing initiatives
Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization
Experience working with CRM platforms, marketing automation systems, analytics tools, and attribution frameworks
Data-driven mindset with the ability to measure performance, identify insights, and optimize campaigns effectively

Preferred

Entrepreneurial mindset with a bias for action, experimentation, and continuous improvement
Strong content creation and storytelling capabilities with the ability to simplify complex product concepts
Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization
Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution
Experience working with CRM platforms, marketing automation systems, analytics tools, and attribution frameworks
Data-driven mindset with the ability to measure performance, identify insights, and optimize campaigns effectively
Strong project management and execution skills with the ability to manage multiple initiatives simultaneously
Experience in B2B SaaS, product-led growth, or technology-driven businesses is highly desirable