Responsibilities

• Support the development and execution of go-to-market plans and downstream marketing campaigns for CareScout services, partner-facing solutions, and customer engagement initiatives.
• Develop and execute targeted marketing campaigns that drive awareness, adoption, engagement, retention, and growth across priority audiences, channels, partnerships, and customer segments.
• Assist in the creation of positioning, messaging, value propositions, campaign assets, customer communications, and marketing materials that clearly communicate the benefits of CareScout Services.
• Translate product roadmaps, customer needs, market insights, and business priorities into clear, compelling, and actionable marketing campaigns and channel communications.
• Coordinate campaign execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels to support timely delivery and consistent customer experience.
• Partner with cross functional teams to support product launches, market expansion, onboarding, adoption, and customer engagement initiatives.
• Develop and maintain sales enablement materials, tools, messaging resources, and product marketing content that help Sales and partner-facing teams communicate CareScout Services' value proposition, product offerings, and engagement opportunities.
• Conduct and synthesize market insights to identify trends, opportunities, and recommendations for growth.
• Monitor campaign performance and use data, analytics, customer insights, and test-and-learn results to identify opportunities for optimization and continuous improvement.
• Stay current on marketing best practices, emerging channels, industry trends, competitive offerings, and the evolving long-term care marketplace, bringing forward new ideas and recommendations to improve marketing effectiveness.

Requirements

• 5+ years of experience in product marketing, with hands-on experience developing and executing downstream marketing campaigns, go-to-market initiatives, product launches, adoption programs, customer engagement campaigns, or integrated marketing programs.
• Experience supporting B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models preferred.
• Strong product marketing foundation, including positioning, messaging, value proposition development, audience definition, and the ability to translate product value into clear marketing communications.
• Strong campaign execution skills across multiple channels, including sales enablement and customer communications
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Ability to collaborate effectively across internal and external partner teams and operate in a matrixed environment
• Excellent written, verbal, presentation, and storytelling skills
• Strong organizational and project management skills, with the ability to manage multiple priorities, coordinate cross-functional workstreams, and support timely execution.
• A test-and-learn mindset, with experience developing hypotheses, evaluating results, and applying insights to improve campaign performance and customer outcomes.
• Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement preferred.

Benefits

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services