Responsibilities

• Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
• Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
• Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for Vercel’s security offerings
• Watch the market, spot the gaps, and package the insights so sales can move deals faster.
• Build buyer personas and decision-making maps for priority Security segments within the sales-assisted pipeline.
• Leverage win/loss analysis to continuously refine messaging and collateral.
• Collaborate with product on sales-facing launch plans for new Security products & features, ensuring sales is enabled on day one.
• Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs.
• Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.
• Be the go-to bridge between product, marketing, and sales.