Product Marketing & Operations Lead, Generative AI

San Jose, CA (On-site)

$159K/yr – $272K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end go-to-market execution for Generative AI products, turning user and market signals into direction, and coordinating cross-functional efforts and external partnerships.

  • Lead GTM plans and launches for Generative AI features
  • Synthesize user feedback and market signals to inform product decisions
  • Foster collaboration across Product, Engineering, UX, Sales, Communications, and Strategy

Job Description

Responsibilities

  • Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
  • Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
  • Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking
  • Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy—to align on priorities and bring features to market effectively
  • Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential

Requirements

  • 3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry
  • Passion to learn and use AI products
  • Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
  • Analytical, data-sensitive, and goal-driven.
  • Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.

Preferred

  • Great communicator and team player.
  • Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$159K/yr – $272K/yr

Taken straight from the job posting.

See all TikTok salaries

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