Responsibilities

• Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.
• Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
• Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
• Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
• Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
• Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
• Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.

Requirements

• 10+ years of progressive B2B SaaS product marketing experience.
• Proven experience in utilizing advanced AI tools to perform daily work and key projects.
• Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
• Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.
• Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.
• Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.
• Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.
• 10+ years of dedicated experience in B2B technology or SaaS product marketing.
• Direct experience developing and launching solution-centric or multi-product GTM strategies.
• Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.