Product Marketing Manager at Writesonic | USA

Writesonic

Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end product launches and sales enablement for a B2B SaaS PLG product, coordinating with product, marketing, and sales to drive adoption and revenue.

Own launches, GTM, and lifecycle assets across product areas.
Must-have: 4–6 years in B2B SaaS product marketing with 10+ launches and hands-on content creation.
Standout: Proven ability to ship landing pages, emails, webinars, and sales assets without handing off to copywriters.

Job Description

Responsibilities

Own Product Launches & GTM (50%)
Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars
Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app)
Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow
Write product announcement blog posts that explain the "so what" for customers
Plan and produce product webinars and demo sessions (monthly cadence)
Create video scripts for product demos and feature walkthroughs
Coordinate with product and engineering on release timelines and feature narratives
Track launch performance: signups, activation, pipeline influenced
Build Sales Weapons (30%)

Requirements

4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR range
Has launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar)
Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter)
Has built competitive battlecards and sales enablement materials that reps actually use
Experience with product-led growth motions: onboarding emails, in-app messaging, upgrade flows
Comfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering help
Has run product webinars or demos (comfortable presenting to 50-200 people)
Understands the SEO/GEO space or has marketed a technical product to marketing buyers
Power user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fast
Can turn a Slack message from engineering into a customer-facing story in hours, not days

Preferred

Previously worked at an SEO, analytics, or marketing tech company
Has built a product marketing function from scratch (not just joined an existing team)
Experience marketing to both self-serve users and enterprise buyers
Has created video content (product demos, walkthroughs) or managed video production
Experience with agency or channel partner marketing programs
Active presence on LinkedIn or Twitter discussing product marketing

Writesonic

4.8 Glassdoor

Writesonic is the complete GEO/AEO platform that tracks your brand's AI search visibility, identifies where competitors beat you, and executes the fixes—creating new content, refreshing existing pages, earning citations, and engaging on Reddit.In partnership with Microsoft, we're helping brands improve their presence on AI Search i.e. GEO (Generative Engine Optimization) - because 89% of B2B buyers now use AI for research, and if you're not in those answers, you're not in the deal.What Writesonic does differently:We don't just track AI visibility - we fix it. Our GEO platform shows exactly where ChatGPT and 10+ other AI platforms mention competitors instead of you, then gives you the playbook:- Which high-authority sites AI trusts (TechRadar, Reddit, etc.)- What content actually gets cited and why- How to fix technical barriers blocking AI crawlers- Real AI search volumes from 120M+ conversationsPlus AI agents that automate your entire marketing workflow - SEO and content strategy, content creation and optimization, distribution. What takes teams weeks, we do in hours.Used by 13,000+ marketers. 15,000+ five-star reviews across G2, Trustpilot, and Capterra.Backed by YC and leading investors:- HOF Capital (Uber, Stripe, Alibaba)- Rebel Fund (founded by Instacart, Reddit founders)- Soma Capital (Deel, Rippling, Razorpay)- Amino Capital (Zoom, Webflow, Rippling)

Founded in 2021

San Francisco, California, USA

118 employees (56 in marketing)

writesonic.com

97% recommend to a friend