Product Marketing Manager, Wearables

New York City, NY (On-site)

$104K/yr – $152K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the market insight and cross-functional alignment that turns advertiser needs into platform-ready product and go-to-market actions.

  • Translate market requirements and feedback into prioritized PM/Engineering and design decisions.
  • Coordinate global and regional GTM with messaging, docs, and positioning across sales and partnerships.
  • Drive cross-functional activations to ensure new and existing solutions launch consistently across the platform.

Job Description

Responsibilities

  • Support market assessment and market representation for Product Management and Engineering.
  • Understand advertiser needs and product risk areas to prioritize recommendations for product, engineering, and design teams.
  • Contribute to cross-functional projects to ensure new and existing solutions are incorporated in a consistent and strategic manner.
  • Align across regional and vertical teams to scale impact while meeting market-specific needs.
  • Own go-to-market strategy for a portfolio of products by contributing to client communications, product documentation, and positioning.
  • Support successful go-to-market activations across internal sales and partnerships teams with messaging for diverse audiences.

Requirements

  • 2+ years of experience in digital advertising/monetization product marketing, product management, strategic marketing, or management consulting
  • Experience collaborating across cross-functional teams and enrolling leadership support to drive resolution
  • Analytical, data-driven decision-maker with experience simplifying complex issues
  • Organizational and people skills with experience setting priorities and multitasking in a dynamic environment
  • Effective communication with technical, business, and external stakeholders
  • Bachelor's Degree in Business, Marketing or Creative discipline

Preferred

  • Experience in advertising/marketing space with online media related products
  • Ongoing AI skill development and staying current with emerging AI technologies
  • Experience implementing responsible, ethical AI practices
  • Experience in a product marketing capacity aligning with product management, marketing, and engineering to support launches
  • MBA or other relevant advanced degree
  • Ability to integrate AI tools to optimize workflows and drive measurable impact
  • Experience with go-to-market for global products including sales enablement and positioning
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