Responsibilities

• conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.
• Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration.
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.

Requirements

• BA/BS degree in marketing, engineering, or a related field required.
• Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits.
• 5+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry.
• strong experience and understanding of business video surveillance industry, well understand the solution application and pain points.
• Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality.

Preferred

Benefits

• Salary range: $100,000 - $160,000
• Free snacks and drinks, and lunch on Fridays
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events