Product Marketing Manager

Malvern, PA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive wealth management content marketing and thought leadership, coordinating cross‑functional partners, experimentation, and executive-ready materials to engage clients and deepen relationships.

  • Build and execute a thought leadership campaign pipeline delivering data-driven content to Wealth Management clients.
  • Must-have: Minimum five years related work experience, with two years in marketing.
  • Standout: Executive-level stakeholder alignment and cross-functional delivery of events, outreach, and research.

Job Description

Responsibilities

  • Build and execute a thought leadership campaign pipeline that delivers timely, relevant content to Wealth Management clients, informed by data and insights.
  • Uncover new opportunities to reach clients with content and messaging in key moments that builds trust, drives engagement, and a lasting relationship.
  • Serve as the primary marketing connection with relevant partners across the organization responsible for events, outreach, research, etc.
  • Champion innovation and personalization by building a culture of experimentation and introducing test-and-learn approaches. Leveraging automation to deliver personalized campaigns in key client moments.
  • Foster partnership with stakeholders and deliver executive-ready materials that articulate marketing strategy, performance, and value to senior stakeholders.

Requirements

  • Minimum five years related work experience, two years of marketing experience.
  • Understanding of the Wealth Management industry.
  • Undergraduate degree in Marketing or equivalent experience required.

Preferred

  • Graduate degree preferred.
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Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975
Phoenixville, Pennsylvania, USA
26K employees (1,376 in marketing)

Traffic Signals

Monthly Visitors
24.4M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
30.1%
Direct
66.3%
Referral
2.9%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~25.9K

Marketing Team

Marketing Team Size
923 (4% of company)
Median Career Experience
17 years
Median Tenure
5 years

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