Responsibilities

• Lead go-to-market strategy for The Trade Desk’s Measurement and Commerce Data portfolio—one of the company’s top priorities and a key driver of our 2026 strategy
• Span a growing set of proprietary solutions across upper- and lower-funnel measurement, commerce data partnerships, reporting and insights, and more
• As a subject matter expert, work cross-functionally with Product, Partnerships, Commercial, and Marketing teams to translate complex technical capabilities into clear, compelling narratives that drive customer understanding, adoption, and value
• Crystallize Product Vision & Strategy: Partner with product, commercial, and marketing teams to define and articulate the vision for our data, measurement, and related capabilities—ensuring alignment with company strategy and market needs
• Develop Messaging & Positioning: Create compelling narratives that clearly communicate the “why” and “how” of our offerings for non-technical audiences, grounded in customer insights and competitive analysis
• Drive Launch Excellence: Lead go-to-market planning and execution for new features and partnerships, from beta through global availability, including sales enablement, collateral, and analyst briefings
• Champion Market Intelligence: Gather and synthesize customer feedback, industry trends, and performance data to inform product enhancements and strategic priorities
• Enable Sales & Client Success: Deliver impactful resources that empower sales enablement teams to articulate value and drive adoption with distributed, global business development and client services organizations
• Lead Product Content Strategy & Development: Own the strategy and creation of external-facing content—including Resource Desk articles, webinars, events, and thought leadership—that drives product adoption and evangelism among clients and partners
• Collaborate Across Functions: Work closely with global marketing teams on integrated campaigns and major launches that showcase our leadership in data and measurement

Requirements

• 3–5 years of product marketing experience, ideally in advertising technology or programmatic media
• Familiarity with measurement, third-party data, and retail data solutions
• Exceptional communicator and storyteller with experience creating content across diverse formats
• Intellectually curious, comfortable with technical concepts, and skilled at simplifying complexity
• High EQ and proven ability to build relationships across global, cross-functional teams
• Organized, proactive, and hands-on, with a track record of delivering high-quality output
• Ability to travel as needed

Preferred

• Strong plus: experience with measurement, third-party data, and retail media solutions

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• Retirement benefits such as a 401k plan and company match
• Short and long-term disability coverage
• Basic life insurance
• Well-being benefits
• Reimbursement for certain tuition expenses
• Parental leave
• Sick time of 1 hour per 30 hours worked
• Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
• Around 13 paid holidays per year