Product Marketing Manager

Eagan, MN (Hybrid)

$74K/yr – $138K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Noetica product marketing to M&A attorneys through integrated GTM plans, compelling messaging, and cross-functional launch leadership.

  • Must-have: 3+ years of B2B product marketing with experience in positioning and storytelling.
  • Standout: Launch linchpin role coordinating across disciplines to drive demand and advocate customer success stories.

Job Description

Responsibilities

  • Develop a deep understanding of Noetica and how it fits into the broader product portfolio for M&A attorneys, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
  • Execute integrated product marketing plans that align messaging, campaigns, content and go-to-market activities across channels to drive awareness, adoption and growth.
  • Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value.
  • Partner closely with customer success and sales to identify happy customers and turn them into advocates through testimonials, case studies and references.
  • Create high-impact marketing assets, such as product brochures, sales enablement materials, customer case studies and videos, to support each stage of the buyer’s journey.
  • Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
  • Thrive in a fast-paced environment where collaboration, agility, strong prioritization, and customer obsession are essential for success.

Requirements

  • A bachelor’s degree in business, marketing or a related field.
  • 3 + years of relevant B2B product marketing experience.
  • Experience with product positioning, messaging development and storytelling.
  • A track record of being results-oriented and building effective cross-functional relationships through strong interpersonal skills.
  • Demonstrated ability to work cross-functionally, align on share goals (such as product or feature launches) and ensure coordination throughout the process.
  • Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
  • Knowledge of or experience in SaaS, legal software or related industries strongly preferred but not required.

Benefits

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.
  • Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
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Thomson Reuters

Thomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.For more information on Thomson Reuters, visit tr.com and for the latest world news, reuters.com.

Toronto, Ontario, CAN
36K employees (5,269 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~36.3K

Marketing Team

Marketing Team Size
4,547 (13% of company)
Median Career Experience
13 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
6

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