Responsibilities

• Develop a clear, research-backed point of view on the buying journey and key personas (CNOs, CHROs, Workforce leaders, CEOs) that guides messaging across every channel
• Audit existing messaging across the website, sales decks, one-pagers, and other collateral, and ship updated materials with cleaner, more impactful, and consistent positioning
• Own naming and positioning for B2B product features and components as our product suite expands
• Partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches
• Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release
• Build and maintain core sales enablement materials—battlecards, objection-handling guides, competitive positioning—that allow AEs to bring our positioning to market effectively
• Produce client case studies that demonstrate Stepful’s impact and give sales credible proof points for the field
• Develop thought leadership that supports branding and demand generation goals
• Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves

Requirements

• 7+ years of experience in B2B product marketing, ideally at a growth-stage company
• A strong, well-developed point of view on what great product marketing looks like—and the ability to execute it
• Proven track record of owning messaging, positioning, and launch execution end-to-end
• Comfort working across product, sales, and marketing functions. You’re as comfortable in a sales enablement session as you are in a product roadmap review
• Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact
• Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team
• Scrappy, ownership-oriented mindset. You don’t wait for perfect conditions to ship

Preferred

• You have experience in HealthTech or EdTech
• You’ve marketed to clinical or workforce buyers (CNOs, CHROs, VP-level health system leaders)
• You’ve built a PMM function or practice from scratch at a growth-stage company

Benefits

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Learning stipend
• Open vacation policy, including: Guidance of 15 days PTO annually
• Stepful closed the last week of December
• 15 work-from-anywhere days
• 10 public holidays observed for 2026