Responsibilities

• Create and drive client-relevant, scalable and repeatable integrated marketing programs and its key deliverables for State Street products and solutions
• Partner with internal and external stakeholders on key business objectives, client concerns and plans to achieve sales goals
• Work closely with internal marketing and strategy teams to develop and enhance product materials, product positioning, capabilities messaging, web experience and segmented communications
• Work closely with an array of marketing disciplines – digital, social, content, measurement, brand and advertising, and events – to build cohesive and integrated marketing plans
• Partner with PR team to build assets for earned media
• Drive, measure and optimize the overall client experience for key investment solutions
• Proactively raise ideas for marketing programs and best practices
• Maintain deep understanding of distribution segments, support needs, and competitive landscape – including competitive best practices
• Maintain and communicate the status—including obstacles, deliverables and project progression—around a variety of project plans in support of channel and product marketing initiatives
• Provide marketing leadership and Sales management with reporting metrics on all initiatives/programs/projects on a regular basis
• Manage respective marketing budgets against marketing plans

Requirements

• Bachelor’s degree preferably with major in marketing or communications
• Ten or more years of relevant marketing experience; previous financial services or product marketing experience preferred
• Familiarity with investment concepts
• Data-driven with a strong understanding of marketing technology
• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence stakeholders across the firm
• Excellent relationship building and management skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach
• Strong project management skills, with the ability to multi-task and prioritize

Preferred

• previous financial services or product marketing experience preferred

Benefits

• Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.