Product Marketing Manager

New York City, NY (Hybrid)

$135K/yr – $160K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market strategy across EMEA, APAC, and North America for an embedded finance platform, aligning product, sales, and partnerships to drive adoption and revenue.

  • GTM and Launch: own strategy, launches, and regional activation across EMEA, APAC, and North America.
  • Messaging and Enablement: craft differentiated positioning and sales tools for partners and commercial teams.
  • Campaign and Demand: design campaigns and demand programs with content and demand-gen teams to accelerate pipeline.

Job Description

Own the go-to-market strategy across EMEA, APAC, and North America for an embedded finance platform, aligning product, sales, and partnerships to drive adoption and revenue.

  • GTM and Launch: own strategy, launches, and regional activation across EMEA, APAC, and North America.
  • Messaging and Enablement: craft differentiated positioning and sales tools for partners and commercial teams.
  • Campaign and Demand: design campaigns and demand programs with content and demand-gen teams to accelerate pipeline.
Sokin logo

Sokin

4.1 Glassdoor

We remove the borders, barriers and burdens of international payments.We exist to support businesses succeed on the global stage, by removing friction to international trade. We’ve brought exciting financial and technical talent from across the globe together to produce products that empower our clients at home and abroad. We strive to build what’s next in global payments and banking.

Founded in 2019
London, England, GBR
164 employees (13 in marketing)
77% recommend to a friend

Traffic Signals

Monthly Visitors
29.8K
Monthly Google Ads Budget
$157.6K
Traffic Source Mix
Search
23.4%
Direct
29.6%
Referral
4.6%
Social
2.8%
Paid
0.6%

Headcount Trend

Current headcount: ~164

Marketing Team

Marketing Team Size
7 (4% of company)
Median Career Experience
4 years
Median Tenure
1.6 years

Funding

Total Funding
$46M
Last Raise
Debt Financing, 1 years ago

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