Product Marketing Manager at SoGal Ventures | Austin, TX

SoGal Ventures

Product Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive product marketing for a health-tech launch portfolio, turning complex biomarker tech into consumer-friendly value.

Own go-to-market planning and cross-functional launches from messaging to channel execution.
Must-have: 8+ years in Product Marketing/Brand in high-growth B2C with B2B exposure.
Standout: GM-level launch leadership with cross-channel collaboration and signal-driven GTM iteration.

Job Description

Responsibilities

Positioning & Messaging: Build the foundational messaging house and value propositions for new products. This will include building positioning docs and site copy and narrative strategy. You are responsible for turning complex health tech features into clear, emotional consumer benefits.
Integrated GTM Leadership: Act as the "General Manager" for launches. Build the go-to-market decks and integrated creative briefs and partner with channel owners (Email, Social, Paid, Web) to ensure a cohesive 360-degree story across the funnel.
Outbound Messaging & Signal Collection: Develop and evolve product positioning across ads and email programs; proactively gather "signal" from campaign performance and consumer feedback to identify which hooks resonate, using those insights to refine our GTM playbook. This role will collaborate closely with Design and Creative on overall messaging.
Cross-Functional Orchestration: Lead the "connective tissue" between Product Management and the broader Marketing org, ensuring the product's vision is never lost in translation.
Player-Coach Mentality: Directly manage high-stakes launches while providing mentorship and framework-building that elevates the entire team’s marketing rigor.
Insight Synthesis: Aggregate and synthesize data from diverse sources—competitive intelligence, category trends, and primary consumer research—to identify "the white space" for our products.
Brand Management: Monitor and report on core brand health metrics monthly, including awareness and sentiment. You will also design and execute integrated programs specifically engineered to move these levers and strengthen Everlywell’s market resonance.

Requirements

8+ years of experience in Product Marketing or Brand Management, specifically within high-growth B2C environments. B2BC and B2B experience is a plus.

Nice To Have

B2BC and B2B experience is a plus
Health Tech experience highly preferred
Master Communicator: Exceptional ability to present complex strategies to executive leadership and influence product roadmaps

Benefits

SoGal Ventures

SoGal Ventures is a women-led, next-gen venture capital firm investing in very early startups in North America and Asia. We focus on world-class women & diverse entrepreneurs building billion-dollar businesses that change how we live, work, and stay healthy.

Founded in 2016

New York, New York, USA

36 employees (8 in marketing)

sogalventures.com