GTM Execution: Execute new product and offering launches end-to-end, from positioning and messaging through asset development, enablement, and post-launch iteration, in close partnership with Product, Research, and Sales.

• GTM Ownership: Lead launches from positioning to post-launch iteration in collaboration with Product, Research, and Sales.
• Sales Enablement & Narratives: Build a core enablement library and repeatable plays tailored by ICP, persona, and use case.
• Campaign & ABM: Develop integrated campaigns and ABM programs with cross-functional teams and continuous iteration based on pipeline signals.
• Competitive Intelligence: Maintain sales assets, track moves, and surface insights that shape positioning and field strategy.
• Customer Marketing & Narrative: Create compelling customer stories and release communications for partnerships and co-marketing.
• GTM Operations: Manage intake, prioritize for revenue impact, and ensure timely, high-quality asset delivery.

Years of experience: 5-8+ years in product marketing, technical marketing, or related fields, including 2+ years focused on AI-native products.

• Messaging & Positioning: Define differentiated positioning and weave it into high-impact funnel marketing.
• Technical Communication: Translate complex concepts for technical and business audiences.
• Execution: Maintain quality and consistency across multiple workstreams in a fast-growth AI-native environment.
• Enablement: Build sales plays and assets (battlecards, one-pagers, decks) for B2B startups or scale-ups.
• Campaign & ABM: Contribute to integrated campaigns and ABM with demand gen partnerships.
• Competitive Intelligence: Run a competitive intel function, surface signals, and arm the field with materials.
• Data-driven: Track KPIs with launch leadership and disciplined metric-based approaches.

AI/ML expertise: Solid working understanding of AI technologies, generative AI, and frontier model development, with genuine enthusiasm for the space.

• Location: Based in or near San Francisco.
• AI fluency in craft: Experience using AI to augment work with high taste.

Be Your Best at Snorkel Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.