Responsibilities

• Build and own marketing plans that drive awareness, adoption, and growth across digital power products, offers and solutions.
• Lead product launches end-to-end—prioritizing activities, aligning stakeholders, and ensuring every detail lands with precision and impact.
• Conduct deep market, customer, and competitive research to identify trends, gaps, and opportunities.
• Translate complex technical capabilities into crisp, differentiated value propositions that resonate with target audiences.
• Partner closely with product, offer and launch management on features, positioning, customer insights, and roadmap validation.
• Develop compelling messaging, content, and plans that bring our digital power solutions to life.
• Equip sales with training, playbooks, and enablement tools that accelerate customer conversations and deal velocity.
• Identify opportunities for partnerships, ecosystem enablement, or co-marketing efforts that amplify visibility.
• Track and analyze performance across launches, campaigns, and product adoption.
• Use data and customer feedback to refine strategies, improve experiences, and inform future decisions.

Requirements

• 4–8 years of experience in product marketing, go-to-market strategy, marketing communications or similar roles.
• Bachelor’s degree in marketing, business, engineering, or a related field.
• Strong grasp of marketing fundamentals—segmentation, positioning , lifecycle marketing.
• Excellent written and verbal communication skills with a storytelling mindset.
• Ability to translate technical language into compelling customer benefits and narratives.
• Experience collaborating with product, engineering, marketing, and sales teams.
• Proficiency with market research, competitive analysis, and customer insight tools.
• Analytical thinker comfortable with data, dashboards, metrics, and performance optimization.
• Highly organized, hands-on, and adaptable—thriving in a fast-paced, innovative environment.
• Customer-obsessed and motivated by creating tangible, measurable value.